Howl API Developer Documentation

Howl is a new platform for creators and brands to grow faster together. Imagine a world where partnerships are win-win: higher earnings, same-day payments, and better tools to understand your shoppers. The Howl API allows you to access our technology without having editors create manual links. Create an API key to get started or browse the full documentation below:

API Overview

• API Authentication
  • Creating an API key
  • Using your API key
  • Keeping your account secure
• Sending and Receiving Data
  • Data formats
  • Response fields

Publisher Tools

• Dynamic API
  • Create a new Howl Dynamic Link (SmartLink)
• ClickMate
  • Overview
  • Build a ClickMate Link
  • Query Params
  • URL Encoding
  • Example Code
• Merchant Feeds
  • Overview
  • Feed Schema
  • Formatting
  • Feed Delivery
• UTM Source Tracking
  • Overview
  • Building a Howl Attributed Link

Javascript Tag

• Howl Publisher Tag
  • Overview
  • Audit Mode Implementation
  • Active Mode Implementation
  • Active Mode Capabilities: Link Rewrite Options
  • Active Tag Capabilities: Dynamic price and merchant names (Out of Stock optimization)
  • Merchant Checkout Tracking: U1 Parameter Support
• Howl Brand Tag
  • Overview
  • Testing the Brand Tag
  • Web Implementation
  • Shopify Implementation
  • Google Tag Manager Implementation

Merchandiser How To

• Product Feeds
  • Ingesting Product Feeds
  • Formatting
  • Send via FTP
  • Send via SFTP

Howl Legal

• Privacy Policy

Support

Need additional help? Feel free to reach out with any questions on integration or Howl’s content marketing platform!