Statistics

Fetches statistics for a given publisher over a specified date range.

Get statistics grouped by articles and merchant per day

Request

GET /api/v1/publishers/<pub_id>/stats_by_article_merchant_daily/

URL Path Parameter

Type

Description

pub_id

integer

Your publisher ID. You can get this from the URL of your dashboard.

Query Param

Type

Description

date_from

string

Required: The starting date to collect statistics, as an ISO 8601 compliant string. Ex: ‘2018-01-01’, ‘2015-03-11’

date_to

string

Required: The end date to collect statistics, as an ISO 8601 compliant string. Must be greater than date_from.

limit

integer

Optional: The upper limit on the number of rows returned by this query. The current default and maximum is 10000.

order_by

string

Optional: Order the returned rows by the specified column. Current default is clicks. Acceptable values are:

  • article_id

  • advertiser_attributed_sales

  • pub_earnings

  • merch_id

  • impressions

  • advertiser_attributed_revenue

  • event_date

  • clicks

out_of_network

boolean

Optional: If set to true, return data for other networks in addition to the Howl network. Default value is false.

Response

The response data consists of the list stats, with each entry having the following structure:

Field Name

Type

Description

advertiser_name

string

The full name of the advertiser. Will default to null if the advertiser is outside the Howl merchant network.

article_name

string

The full name of the article.

advertiser_attributed_sales

integer

The total number of sales attributed to the advertiser.

pub_earnings

string

The amount of money earned by the publisher in USD. (Ex: ‘12345.67’)

article_id

integer

The ID of the particular article.

article_url

string

The URL of the particular article.

merch_id

integer

The ID of the merchant.

impressions

integer

The total number of page impressions.

advertiser_attributed_revenue

string

The total amount of revenue attributed to the advertiser in USD. (Ex: ‘100.00’)

pub_id

integer

The ID of the publisher.

event_date

string

The date associated with this entry.

clicks

integer

The total number of clicks.

Examples

Get statistics grouped by articles and merchants per day between 2018-03-11 and 2018-03-12:

GET /api/v1/publishers/1/stats_by_article_merchant_daily/

{
    "date": {
        "date_from": "2018-03-11 00:00:00",
        "date_to": "2018-03-12 00:00:00"
    },
    "pub_id": 1,
    "stats": [
        {
            "advertiser_name": "Merchant Name A",
            "article_name": "Some article name",
            "advertiser_attributed_sales": 60,
            "pub_earnings": "10.25",
            "article_id": 1,
            "article_url": "https://www.merchant-name-a.com/article?=1",
            "merch_id": 10,
            "impressions": 200,
            "advertiser_attributed_revenue": "150.00",
            "pub_id": 1000,
            "event_date": "2018-03-11",
            "clicks": 500
        },
        {
            "advertiser_name": "Merchant Name A",
            "article_name": "Another article name",
            "advertiser_attributed_sales": 600,
            "pub_earnings": "99.75",
            "article_id": 1,
            "article_url": "https://www.merchant-name-a.com/article?=2",
            "merch_id": 10,
            "impressions": 700,
            "advertiser_attributed_revenue": "350.00",
            "pub_id": 1000,
            "event_date": "2018-03-12",
            "clicks": 200
        }
    ]
}