Product Feeds

Ingesting Product Feeds

In order for Howl to accurately match publisher recommendation links to a merchant’s product, we require a comprehensive product feed. Depending on your preference, we can either fetch your feed or you can send it to us via HTTP, FTP or SFTP using the specifications detailed below. Feeds sent via FTP or SFTP should be scheduled for daily export.

Formatting

We currently support CSV and XML file formats and zip and gzip compressed files. Please ensure all fields adhere to our formatting requirements. You can view a sample file here.

Send via FTP

Note: Enable passive and binary modes

Field Name

Value

Host

ftp.planethowl.com

Static IP

34.235.193.55, 44.205.197.234

Port

21

Username

Will be provided to you

Password

Will be provided to you

Filename

USERNAME-USD-yyyy-mm-dd.csv.zip

Send via SFTP

Please generate and provide us with a public RSA key to register as an authorized key for your users.

Field Name

Value

Host

sftp.planethowl.com

Static IP

44.196.54.0, 44.207.179.93

Port

22

Username

Will be provided to you

Filename

USERNAME-USD-yyyy-mm-dd.csv.zip

If you have any questions about product feed requirements, please feel free to reach out to solutions@planethowl.com for assistance.